What it is: An award-winning, smart flat iron that provides long-lasting styling results with 75 percent more shine, 2x more color protection, and no extreme heat damage.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Straightening and Smoothing
- Color Fading
Key Benefits:
- Versatile styling to create any hair look — ideal for all hair styles and lengths.
- Ultra-zone predictive technology that predict your hair's needs
- Leaves hair 70% stronger with 75% more shine and 2x color protection.
What Else You Need to Know: Platinum+ is a flat iron and hair tool that uses ultra-zone predictive technology which responds to your hair and motion to control heat consistently across the ceramic plates. This hair tool is preset at 365°F for optimum temperature to deliver personalized hair results. It has universal voltage.
Clinical Results: In a test comparing the Platinum+ Styler with a styler working at 440°F, results showed:
- Sleeker, smoother, and healthier looking hair
- 70% stronger hair
- Two times more color protection
